About
Get Connected
The Canada Sport and Entertainment Expo is a one-day in-person event on Tuesday May 30th, 2023 in partnership with the U SPORTS Annual Meeting and Conference at the Fairmont Le Château Montebello in Montebello, Quebec.
Formerly known as the U SPORTS Tradeshow, the Canada Sport and Entertainment Expo formed the U SPORTS partnership in 2022. The Canada Sport and Entertainment Expo is managed by The Building Blocks Group, the same company who successfully managed the U SPORTS Tradeshow since 2017.
The primary focus of the Canada Sport and Entertainment Expo will be to deliver meaningful connections for Exhibitors with Attendees. Key decision-makers from all 56 Canadian Universities will be present at the U SPORTS Annual Meeting and Conference and will attend the Canada Sport and Entertainment Expo as part of their Agenda.
Vendors will showcase the latest products and services to help sport decision-makers with programs, services and facilities to ultimately serve their organization’s stakeholders. There will be networking opportunities to help secure new leads to sell products and services! Past exhibitors include athletic, fitness, facility, apparel and manufacturers companies.
Our secondary focus will be to provide opportunities for targeted marketing including paid advertising, promotions, Public Relations, social media, and an e-Newsletter.
Be A Part of It!
WHO ATTENDS?
WHO EXHIBITS?
WHO EXHIBITS?
University Athletics Key-Decision Makers
Sport Governing Bodies
Licensed Goods Buyers
Strength and Conditioning Coaches
Coaches, Trainers, Officials
Sport Marketing Professionals
Fundraisers
WHO EXHIBITS?
WHO EXHIBITS?
WHO EXHIBITS?
Sporting Goods Manufacturers, Distributors, Retailers
Sport Facilities Suppliers
Ticketing Companies
Web and Social Media Platform Developers
Client Management Software Companies
University Athletic and College Departments
Post-Secondary Sport Management Programs
Sport Governing Bodies
Esports Organizations
Fundraising Companies
Licensed Goods Companies
FAST FACTS
About Canadian University Athletics
- 116 – number of years the organization has existed (formerly known as CIAU, CIS)
- 12,000 – U SPORTS athletes competing in 12 sports for 21 National Championships
- 8,000 – additional athletes competing in varsity sports outside of U SPORTS events
- 60,000 – average monthly attendance for University athletic facilities
- 97% - of student athletes consider being an athlete to be an important, if not the most important, part of their university experience.
Canadians love our sport & entertainment
- There are currently 58 National Sport Organizations in Canada
- Canada has professional sports teams in eight sports across twenty leagues.
- Canada has 127 registered Canadian amateur athletic associations.
- According to Statistics Canada, over one in four Canadians (27%) aged 15 and older regularly participated in sports in 2016.
- According to Statistics Canada, Canada had 5,400 ice arenas, and over 4,700 pools and splash pads in 2016. There were also nearly 4,400 arts and culture facilities and about 30,000 other facilities, consisting of sports fields, community centres, tennis courts, skate parks, curling rinks and stadiums.
- Municipalities own more than 98% of these publicly-owned culture, recreation and sport facilities.
Esports Explosion
- U SPORTS has a multi-year partnership with CSL Esports, operator of the nation’s largest collegiate esports league.
- Canada has roughly 21.2 million active Esports players, at all levels.
- In professional Esports, Canada ranks 8th globally in terms of competitive player revenue, generating roughly $28 million in total earnings.
- Canada is home to two of the worlds leading Esports organizations; OverActive Media and Luminosity Gaming, both with multiple teams competing at the highest levels of Esports.
- In the beginning of 2021, OverActive Media announced their plans to develop a $500 million Esports Arena in Toronto, with plans to host upwards of 200 events a year.
- As of 2020, roughly 2 million Canadians tune into Esports every month.
- Some of the most popular Esports games include; Dota 2, StarCraft II, Counter-Strike, Call of Duty, League of Legends, Rocket League, Fortnite and more.
