Where Business Meets Sport
Canada's Premier Sport & Entertainment Expo For University Athletics
Where Business Meets Sport
Canada's Premier Sport & Entertainment Expo For University Athletics
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Canada's Premier Sport & Entertainment Expo For University Athletics
Canada's Premier Sport & Entertainment Expo For University Athletics
The OUA is Canada's largest regional Conference of University Athletics serving 20 Members including over 9,300 student-athletes and 1,300 Coaches. In total, the OUA represents 36% of national University sport. There are 23 sport offerings including all 12 U SPORTS recognized sports.
Shining on the field and in the classroom, more than 3,000 OUA athletes earned All-OUA Academic status meaning an 80% plus average.
The OUA boasts some of the best sport facilities in Canada including Alumni Stadium in Guelph; the Toldo Lancer Centre at the University of Windsor that opened in 2022; Varsity Centre at University of Toronto; and the Fieldhouse at Carleton to name a few.
The 2025 Canada Sport & Entertainment Expo wrapped up with incredible energy and excitement, bringing together university sport industry leaders, innovators, and administrators for a dynamic B2B event. It was with a new partnership with OUA and new format. From engaging discussions and hands-on activations and networking opportunities, this year's event truly delivered something for everyone. Relive the highlights in our wrap-up video that captures the best moments from the Expo.
Since 2017, the Canada Sport & Entertainment Expo is a one-day in-person event connecting key decision-makers from Ontario Universities with the sport business community.
Vendors will showcase the latest products and services to help sport decision-makers with programs, services and facilities to ultimately serve their organization’s stakeholders. There will be networking opportunities to help secure new leads to sell products and services! Past exhibitors include athletic, fitness, facility, apparel and manufacturers companies.
Our secondary focus will be to provide opportunities for targeted marketing including paid advertising, promotions, Public Relations, social media, and an e-Newsletter.
Read an inspiring story from varsity athlete, Ismail Hassan, about The Importance of University Athletics.
Become a sponsor of the Canada Sport & Entertainment Expo to help us support our future leaders!
University Athletics Key-Decision Makers
Sport Governing Bodies
Licensed Goods Buyers
Strength and Conditioning Coaches
Coaches, Trainers, Officials
Sport Marketing Professionals
Fundraisers
Sporting Goods Manufacturers, Distributors, Retailers
Sport Facilities Suppliers
Ticketing Companies
Web and Social Media Platform Developers
Client Management Software Companies
University Athletic and College Departments
Post-Secondary Sport Management Programs
Sport Governing Bodies
Esports Organizations
Fundraising Companies
Licensed Goods Companies
To find out about the opportunities available for your company, send us a message. Tell us more about your needs, and we will get back to you with some answers.
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